About Referna

Two founders, two exits

3.5 years working together, building a system that turns trusted referrals into a reliable way to grow.

The best clients almost always come from a referral — a trusted peer who vouches for you. But for independent professionals, that channel is unpredictable. It depends on who happens to remember you, at the moment a need comes up.

We’ve spent our careers building networks — matching the right people, data, and demand at scale. Referna applies that to the oldest form of business development there is: people referring people they trust.

We match independent professionals into small circles of trusted peers who refer clients to each other, and we make the introductions actually happen. That’s the company.

Second startup together

30+ combined years building products and networks.

Yaniv Nizan
Yaniv Nizan
Co-Founder & CEO
CEO & co-founder of SOOMLA (acquired by ironSource / Unity)
Built 3 networks — IntentClick ($4M ARR ad network at Kontera), SOOMLA’s payer-data network, and SOOMLA’s ad-creative network
Has been the customer in 4 referral-driven segments — startups, divorce, home-building, and weddings
Matan Protter
Matan Protter
Co-Founder & CTO
CTO & co-founder of Infinity (acquired by Alibaba)
9 patents
Talpiot graduate · PhD, Technion
3.5 years shipping products with Yaniv — SynqUp and Referna

Second startup together. 30+ combined years of building products.

Getting your next client shouldn’t be this hard. Let peers refer them to you.

Apply for a referral circle